Top Selling Rolls & Strips Variety Case

Stock your shelf with the proteins pet parents are actively seeking.

Our Top-Selling Rolls & Strips Variety Case brings together Shades of Gray’s most requested training-friendly and allergy-conscious SKUs in one convenient wholesale assortment. Designed for strong turnover and premium positioning, this case allows retailers to showcase multiple novel proteins while keeping inventory streamlined.

Case Pack Includes (18 Units Total):

Rolls – 10 Piece Packages (3 of Each):

• 3 × Venison Rolls

• 3 × Rabbit Rolls

• 3 × Elk Rolls

• 3 × Bison Rolls

Strips – 100g Bags:

• 3 × Indigenous Strips (Rabbit)

• 3 × Venison Strips

Why This Case Performs in Retail

🐾 Novel Proteins That Sell
Venison, Rabbit, Elk, and Bison stand out from commodity chicken and beef — ideal for pets with sensitivities and customers seeking rotational feeding options.

🥩 100% Meat. No Fillers.
Single-protein Rolls and Strips with no artificial preservatives or additives.

🌿 Functional & Allergy-Friendly
Highly digestible proteins support gut health and are ideal for elimination diets.

📈 High-Margin Premium Positioning
Unique proteins and Indigenous-crafted sourcing justify premium pricing and protect retailer margins.

🛍️ Shelf Diversity in One Case
Multiple SKUs encourage trial, cross-selling, and repeat purchases without overloading inventory.

🌎 Authentic Indigenous-Owned Brand
Customers connect with transparency, ethical sourcing, and respect for the land.

Retailer Benefits

• Covers both training treats (Rolls) and daily rewards (Strips)

• Encourages protein rotation purchases

• Appeals to allergy-conscious pet parents

• Strong repeat buying behaviour

• Differentiates your store from mass retailers

Consumer Selling Points for Staff

• Perfect for training and high-value rewards

• Limited ingredient, single-protein options

• Great for dogs with sensitivities

• Supports digestion and overall wellness

• Made in Canada

• Indigenous-owned and crafted with respect for tradition

Frequently Asked Wholesale Questions

Q: Are these retail-ready?
Yes. All products are individually packaged, labeled, and UPC-ready.

Q: Who typically buys these products?
Customers seeking premium, allergy-friendly treats, rotational protein diets, and ethically sourced products.

Q: What stores see strong sell-through?
Independent pet boutiques, holistic retailers, and specialty shops.

Q: How should these be merchandised?
Merchandise Rolls near training sections and Strips near premium all Natural treat walls to encourage purchases.

Case Details

• Total Units: 18

• Proteins: Venison, Rabbit, Elk, Bison

• Formats: 10-piece Rolls & 100g Strips

• Single-Protein Focus

• Made in Canada

• Indigenous-Owned Brand