Step into the Bears’ Lair with Keri Gray from Shades of Gray Indigenous Pet Treats!
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Bears’ Lair, the television show that provides Canadian entrepreneurs a chance to win big, will feature your favourite pet treat company, Shades of Gray Indigenous Pet Treats, in season two!
In the Bears’ Lair, Canadian companies compete to impress guest judges and The Bears, a group of business moguls who give away thousands of dollars in investments. In season two, Shades of Gray Indigenous Pet Treats will compete along with 17 other businesses to make their entrepreneurial dreams come true—with a chance to win up to $160,000. Canadian Dogs sat down with Keri Gray, the founder and owner of Shades of Gray Indigenous Pet Treats, to talk about her experience on the show.
Q: How did you end up on Bears’ Lair?
A: It was a combination of hard work, dedication, and a bit of luck. I’m constantly seeking avenues to showcase my business and gain exposure, so when I heard they were accepting contestants, I put together a video pitch. I think we caught their attention because of our innovative approach, commitment to sustainability, and potential to make a positive impact in the community.
Q: When did you start filming?
A: Filming took place in Vancouver starting in September 2023.
Q: What was it like being on camera and working with The Bears?
A: Stepping onto the set and facing the production team and cameras brought a mix of nerves and excitement. I knew every word, gesture, and expression would be captured and scrutinized, so I spoke from the heart. Working with The Bears themselves was both intimidating and inspiring. They brought a wealth of knowledge, experience, and insight to the table, and their feedback was invaluable. It was an incredible opportunity to learn and grow, but it was also the hardest thing I have ever had to do.
Q: What was your favourite part of the experience?
A: Overall, my favourite part of the Bears’ Lair experience was the combination of networking, personal growth, and camaraderie. Connecting with other entrepreneurs, industry experts, and potential investors opened doors to new insights, collaborations, and partnerships that I hadn’t previously imagined. Beyond that, being on camera and facing the judges was a crash course in communication and presentation skills. One of the unexpected joys of the experience was the camaraderie and shared moments with the production team. There were moments of laughter and joy amidst the stress, especially when it came to my propensity for spilling food on myself due to nerves!
Q: What will you do with the money if you win?
A: The investment would be a game-changer, providing the business with the resources to accelerate growth, expand our product offerings, and reach new markets. I can see using the money to invest in infrastructure and operations, securing partnerships with retailers, hiring sales personnel, marketing and branding initiatives, sourcing ingredients from local, sustainable suppliers, reducing waste in our production processes, and implementing green energy solutions.
Q: Where can people tune in to see you on Bears’ Lair?
A: Season two airs on APTN starting June 4, 2024. Be sure to mark your calendars, tune in, and follow along with our entrepreneurial adventure!